Doodleopes™: Simple Copy Enhancements Lead to Increased Response Rates

Conservative estimates state the average American is bombarded with over 600 advertising messages a day with other estimates as high as 3000. With such an enormous number of messages circulating, it is difficult to get someone to stop and take a second look, even though the information in the message may be highly pertinent. Andrea Ratajczak and the PDA Marketing team have devised a way to get a message to stand out among the hundreds or thousands processed each day: Doodleopes™.

Doodleopes™ are simple hand-drawn doodles and a hand-written font that add a human touch to any marketing message. Doodleopes™ are perfect for use in sales letters and postcards or for non-business use like birthday invitations, blogs, even everyday stationery.

The ingenious idea for Doodleopes™ began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for a persuasive personality. Ratajczak chose not to take that job, but has turned her handwriting and love of doodling into an easy way to boost copy.

Years later Bill Glazer and Dan Kennedy met and hired Andrea’s marketing firm PDA Marketing. With the help of the “Andrea” font, they launched their information-marketing legacy by incorporating the font in their handwritten sales letters. Since then, Andrea’s own individual marketing clients have benefited from using this compelling font in their sales letters, postcards, emails, websites, information products, blogs, and brochures.

Now, Ratajczak has packaged her handwriting font and fun doodles together so that everyone can reap the benefits of Doodleopes™ as copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader.

Bill Glazer of Glazer-Kennedy Insider’s Circle testifies to the success that people see in Andrea’s handwriting, “A handwritten font will typically out-perform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”

Next to the most obvious eye-catching feature of Doodleopes™, one of the key draws is the ease of use. Unfortunately, most projects must be sent away to costly graphic designers to achieve such results. Upon first use, it is obvious that Doodleopes™ do not take as much time or as much money as marketers are used to spending on direct mail initiatives. To use Doodleopes™, one must only know how to use copy and paste. The doodles are images that will just be inserted into already written copy to draw the recipient’s eyes to the most pertinent information.

For example, if you have an amazing fact in your copy that you want to be sure is noticed, you can add a doodle that says “AMAZING!!”, “INCREDIBLE” or “KAZAM”. If you have an offer that you want to emphasize, you can use a certificate border to make sure the recipient sees the special bonus! Or, even if you just want something to be highlighted, you can add a few colored exclamation points or smiley faces after it. To view already snazzed-up project and other sample doodles, visit www.pdamarketing.net.

If you consider that 44% of direct mail is thrown away unopened, it is hard to imagine what percentage is opened yet thrown straight in the trash. So, there are multiple steps involved in getting the recipient initially interested in your message and then inciting action. To attract as well as hold the consumer’s attention, Doodleopes™ are available on the letter itself to draw attention to the most important points but also on the envelope to convince the recipient to actually open the letter.

Imagine an afternoon when you arrive home from work and walk to the end of the driveway to retrieve your daily mail. You notice that there are two envelopes there: both from companies you have never heard of. One of the letters is in a plain white envelope; the other is in an envelope covered in crazy colored doodles with a seemingly hand-written address label. Obviously, you’ll open the doodled one before the boring envelope (that already puts the envelope in the highly coveted 56%). And, on the inside, you’re offered a gift certificate! Surely that one is not going in the landfill.

Or if you’re a mom who just wants to make the coolest birthday invitations without spending lots of money year after year to buy pre-made ones at the local pharmacy, Doodleopes™ provide you with enough graphics to make hundreds of unique birthday invitations that will make you the talk of the neighborhood.

Ratajczak can guarantee such a high response rate due to past personal experiences. Recently, Doodleopes™ have been featured on local church bulletins to spice up the usual order of worship as well as on direct mail pieces that have had significantly increased response rates. For the users who are not as sure of their design potential, Ratajczak offers her team’s expertise even after the product has been purchased. After a piece has been created, the team will gladly offer suggestions of improvements that could be made to make the piece more effective. To see Andrea give her own take on her product, visit http://www.youtube.com/watch?v=KgSrAsiNgBU

The Mega Doodle package includes a Fast Start guide, the Andrea Font, Certificate Doodles, Accent Doodles, and Done for you Art Files for only $197. Parts are sold separately and are priced from $29. For more information, visit www.pdamarketing.net.