Why Handwriting Affects Sales Response Rates

American journalist Lance Morrow once said, “Handwriting is civilization’s causal encephalogram.”

Just as an EEG provides us with a vivid picture of our brainwaves, handwriting is a window into our thoughts and feelings. When you write, your brain controls your hand and all the motor movements you make; inevitably, there will be connections between your mood and the way you write.

Do you write with heavy pressure and a vertical slant? You’re probably the one who can stay cool in rough situations.

Handwriting can not only determine your stress management abilities, but also your probability of success in certain employment fields. When I went on my first post-college job search, I was required to give a handwriting sample to determine her sales potential.  I scored a 100% for a persuasive personality and the company offered to hire me simply on that outcome.

When developing direct mail campaigns, writing sales letters, or working on some other type of marketing campaign, a simple trick is to use a believable handwriting font so people feel connected to the writer. Different styles of handwriting, however, subconsciously communicate different messages to the reader so it is important that the handwriting font has beneficial qualities.

Granted, graphology has been discredited multiple times in America’s history and still receives some hesitation on the part of psychologists nationwide. In fact, only 60 years ago, serious doubts were raised when a simplistic offshoot of graphology called graphoanalysis was popularized. One graphoanalyst was convinced that a glitch in the upstroke of a woman’s ‘H’ meant that she had heart problems. Well, this simply wasn’t true.

Recently, however, highly educated and trained graphologists have turned their focus back to the complexities of handwriting rather than the simplicities. Psychologists from Jung to Freud were deep believers in graphology but rather than looking at letters alone, they looked at the handwriting as a whole. The location of the writing on the page to the size of the letters to the slant of the letters can provide an insight into a person’s inner thoughts and feelings.

So, before you go sending off your next direct mail campaign, make sure you’re completely clear on what you’re communicating to your potential client and ensure that you’re using a sales-proven handwriting font.

The persuasion features of my handwriting are hard to come by, and if you’re trying to win over customers with non-sales handwriting or just plain old Times New Roman fonts, you’re not doing your product justice. For more information on my product Doodleopes™, visit http://www.pdamarketing.net.